To mark its fifteenth year of operation, the WAC Clearinghouse launched the 25 Collective, a demonstration project for sustainable publishing, in May 2012.
We want to show that it is possible to produce high-quality scholarly books for less than 10 percent of the cost typically incurred by traditional scholarly presses. Estimates of the cost of producing a scholarly book through traditional publishing approaches range from $20,000 to $27,000 per book—a cost that reflects expenses associated with salaries, marketing and promotions, and office space, among other factors. By leveraging the resources available through our home institutions, and by pointing to the work we do to support scholarly publishing as scholarship or service, we can eliminate the need to fund computers and software, server space, office space, and salaries. Moreover, by spreading the effort to produce a book across several members of the large group of scholars associated with the Clearinghouse (currently more than 100 individuals), we can draw on an impressive array of expertise to solicit, review, edit, design, market, and distribute our open-access books.
In addition to leveraging institutional resources, we can also use our publishing work as a foundation for teaching and learning opportunities. Every book needs to be copyedited. Every book needs to be designed using programs such as Adobe InDesign. Every book needs to be publicized. By engaging students in these publishing processes, we can help them learn skills that will serve them well inside and outside the academy.
The honoraria we provide to those who join us in our publishing ventures constitute the largest costs associated with the 25 Collective project. Individuals will not only learn a valuable skill and be credited within our books for their work as copyeditors or designers, but also will be provided a modest honorarium (as much as $1,500, depending on the length of the book). Based on our experiences, we believe we will be able to publish each book for an average expenditure of between $2,000 and $3,000.
As we refine our publishing process, we will document our work and create materials that can be used by other groups of scholars, inside and outside the field of English Studies. We expect the 25 Collective project to provide an example of one approach among many that can be used to address not only the "crisis" in scholarly book publishing but also the increasing financial pressures on libraries to provide access to increasingly costly sets of digital resources. If our model is broadly adopted, we might see some reduction in the costs faced by our libraries.
As of July 17, 2016, 20 new books have been published, four are in production, and contracts have been issued for more than a dozen additional books.
Are you interesting in joining the Sustainable Publishing Initiative? Please contact Mike Palmquist at Mike.Palmquist@ColoState.edu or any member of the Clearinghouse Editorial Board.