Re: Beyond these walls...

Beth W. Baldwin (bobaldwi@HAMLET.UNCG.EDU)
Fri, 27 Sep 1996 11:18:48 -0400

On Fri, 27 Sep 1996, Nick Carbone wrote:

> So to the question of how we begin to find alternatives, one is of course
> the technology we're using now as an aid to marketing, to finding people
> who would want what we offer.

I've got some ideas on the marketing angle -- *but* you/we have to be
clear about just what it is we have to offer first.

It's very typical in development for the marketing folks to outpace the
r&d folks. Marketing goes out and sells a product it really hasn't taken
the time to make sure it can deliver.

Think about us as electronic itinerants. Okay, we can teach and we can
offer to do so from wherever we are through some DL initiative. BUT,
don't you figure that most folks would want *college credit* for taking
our classes? This means that we have to work out some affiliation with an
institution of higher ed. in order to obtain the ultimate *product* that
is the college credit. How can we hook up to the variety of institions
for this purpose?


Beth Baldwin, Ph.D. *
Office of Continuing Education *
University of North Carolina at Greensboro *
Greensboro, NC 27412-5001 *
910-334-5301, ext. 44 * *