1. We think about what we have to offer and what ethos we want to
project.
2. We think about the needs and wants of our audience.
Then:
We think of creative ways to match 1 and 2.
Beth
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Beth Baldwin, Ph.D. *
Office of Continuing Education *
University of North Carolina at Greensboro *
Greensboro, NC 27412-5001 *
910-334-5301, ext. 44 *
bobaldwi@hamlet.uncg.edu *
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